Facilitating social impact through education-driven action

How can we effectively empower individuals to create tangible positive impact in the world? Sprout promotes social impact by connecting news articles with reputable non-profits and charities, providing users with an accessible pathway to making a tangible difference.

Timeline

8 weeks

Role

Solo project at Parsons

Facilitating social impact through education-driven action

How can we effectively empower individuals to create tangible positive impact in the world? Sprout promotes social impact by connecting news articles with reputable non-profits and charities, providing users with an accessible pathway to making a tangible difference.

Timeline

8 weeks

Role

Solo project at Parsons

Facilitating social impact through education-driven action

How can we effectively empower individuals to create tangible positive impact in the world? Sprout promotes social impact by connecting news articles with reputable non-profits and charities, providing users with an accessible pathway to making a tangible difference.

Timeline

8 weeks

Role

Solo project at Parsons

Summary

The Problem

In today's complex social, environmental, and political landscape, it can be overwhelming to stay educated on global issues and take steps toward meaningfully supporting a cause.

I set out to design a platform that could bridge awareness to action, simplifying the process and making social impact more accessible for the everyday person.

Research

Understanding the Problem Space

I interviewed six students to better understand what the primary barriers to social impact were. I wanted to learn about their needs, motivations, and frustrations with current methods of donating and staying educated about what's going on around the world.

My findings from the interviews helped shape my "How Might We" that would guide me in understanding the main problems to solve through Sprout.

🤝

Where is my money going?

HMW establish trust between users and non-profits?

😌

My donation is too small to make a difference!

HMW make users feel fulfilled in their giving and like they are actually making a difference?

🧑‍💻

I want to help, but I don't know how!

HMW make the process of learning, searching, and donating as streamlined and convenient as possible?

Researching Existing Systems

I also looked into the existing systems within the social impact space. I analyzed GoFundMe, direct organization platforms, and social media to understand what's working and what's not in this landscape already.

Analyze

Problem Statement

The challenge is to lower the barriers to donating and taking action, while ensuring donors feel informed, fulfilled, and trust the impact of their contributions.

Potential Users

I identified three potential users across different demographics – understanding what drives each of these groups, what their pain points are, and how they approach social impact helped me create a platform that is engaging, accessible, and effective for a range of users.

👩🏽‍🦱 📢 🌏

The Passionate Activist
  • Driven by a desire to make a difference in the world

  • May be younger and have limited financial resources, but are willing to get involved in other ways, such as volunteering, protesting, or getting the word out

  • Value transparency and want to feel like they are part of a larger movement for change

👴🏼 🤝 🏛

The Charitable Donor
  • Financially stable and wants to use their resources to make a positive impact

  • May be older, with more disposable income and a desire to give back to their community

  • Value trust and credibility, and want to see measurable results from their donations

🧑🏻‍🦱 📖 🔍

The Open Learner
  • Curious and interested in learning about the world

  • Not actively seeking to donate or get involved, but may be motivated to if they come across a cause that resonates with them

  • Are likely to engage with content that is informative and thought-provoking

  • Value transparency and accessibility, and want to feel like they are making informed decisions

Design Decision: Why a mobile app?

Phones have become an integral part of our lives, and according to Global Trends in Giving Report 2018, online donations made through credit/debit card are the preferred method across all age demographics. A mobile app would be the most appropriate to provide users with a convenient, accessible, and secure platform to donate and support causes they care about, anytime and anywhere. 

Design

Goals

I established four primary goals that served as the scaffolding in which Sprout was designed around. These goals kept me grounded in the problems and pain points I had identified and were working to address.

👓

Transparency

Build trust between donors and organizations by providing clear and detailed information about the causes and charities supported.

📰

Education

Empower users to take action by presenting accurate and up-to-date information about current events and issues in an easily digestible format.

🏃

Convenience

Simplify the donation process to make it easy for users to support causes they care about, without unnecessary barriers or complications.

😌

"Feel Good"

Create a positive and personalized user experience that promotes a sense of accomplishment and satisfaction, motivating users to continue supporting causes over time.

Wireframes

Final Design Solution

Main Hub for Quick Information & Action:

  • A top feature highlights urgent events/fundraisers with more information & donation options

  • "My Charity Impacts" shows users their contributions, fostering a sense of connection & accomplishment

  • "News section" and "Trending Causes" offers recent articles and topics about what’s going on in the world

  • "Local Fundraisers” connect users to their local community

Informed and Confident Decision Making

  • Provide users with information needed to make informed decisions about where to donate their time and money

  • "Overview" offers a concise summary of the cause

  • "Charity Details" breaks down the non-profit's response to the issue, with external links for further learning

Connecting News Articles with Ways to Help:

  • The News page compiles articles from reputable sources, informing users about current events and social issues.

  • Each article includes a “How to Help” section with links to relevant fundraisers, empowering users to take action.

  • Related articles are provided for further research and learning, enhancing the educational experience.

Visualizing Donations as Immediate Impact:

  • The Donations page allows users to give any amount and see the immediate impact.

  • One-time or monthly recurring donations streamline the process for users.

Personalizing Social Change:

  • Profile pages display donation stats and access to all organizations donated to.

  • Achievement badges motivate users to take more action and fulfill their goals.

Staying Up-to-Date:

  • The Past Donations and Updates page keeps users informed about the impact of their contributions.

  • Regular updates from organizations create a sense of community and participation in different causes

Reflection

Takeaways

This project has been a huge learning experience, and it's something I'm eager to continue exploring and refining in the future. It was incredible being able to see an idea that I value and am passionate about–designing for social change and impact–come to life visually, as I researched, ideated, and designed the final product.

If I were to continue working on this project, I would love to delve more into the idea of integrating news and charity together. How can I further bridge information and action, educating users in ways that make them feel inclined to contribute and help? Another potential idea I’d love to explore is the idea of non-monetary contributions, if the idea of volunteerism or community service could be implemented within a system like Sprout as well.

Summary

The Problem

In today's complex social, environmental, and political landscape, it can be overwhelming to stay educated on global issues and take steps toward meaningfully supporting a cause.

I set out to design a platform that could bridge awareness to action, simplifying the process and making social impact more accessible for the everyday person.

Research

Understanding the Problem Space

I interviewed six students to better understand what the primary barriers to social impact were. I wanted to learn about their needs, motivations, and frustrations with current methods of donating and staying educated about what's going on around the world.

My findings from the interviews helped shape my "How Might We" that would guide me in understanding the main problems to solve through Sprout.

🤝

Where is my money going?

HMW establish trust between users and non-profits?

😌

My donation is too small to make a difference!

HMW make users feel fulfilled in their giving and like they are actually making a difference?

🧑‍💻

I want to help, but I don't know how!

HMW make the process of learning, searching, and donating as streamlined and convenient as possible?

Researching Existing Systems

I also looked into the existing systems within the social impact space. I analyzed GoFundMe, direct organization platforms, and social media to understand what's working and what's not in this landscape already.

Analyze

Problem Statement

The challenge is to lower the barriers to donating and taking action, while ensuring donors feel informed, fulfilled, and trust the impact of their contributions.

Potential Users

I identified three potential users across different demographics – understanding what drives each of these groups, what their pain points are, and how they approach social impact helped me create a platform that is engaging, accessible, and effective for a range of users.

👩🏽‍🦱 📢 🌏

The Passionate Activist
  • Driven by a desire to make a difference in the world

  • May be younger and have limited financial resources, but are willing to get involved in other ways, such as volunteering, protesting, or getting the word out

  • Value transparency and want to feel like they are part of a larger movement for change

👴🏼 🤝 🏛

The Charitable Donor
  • Financially stable and wants to use their resources to make a positive impact

  • May be older, with more disposable income and a desire to give back to their community

  • Value trust and credibility, and want to see measurable results from their donations

🧑🏻‍🦱 📖 🔍

The Open Learner
  • Curious and interested in learning about the world

  • Not actively seeking to donate or get involved, but may be motivated to if they come across a cause that resonates with them

  • Are likely to engage with content that is informative and thought-provoking

  • Value transparency and accessibility, and want to feel like they are making informed decisions

Design Decision: Why a mobile app?

Phones have become an integral part of our lives, and according to Global Trends in Giving Report 2018, online donations made through credit/debit card are the preferred method across all age demographics. A mobile app would be the most appropriate to provide users with a convenient, accessible, and secure platform to donate and support causes they care about, anytime and anywhere. 

Design

Goals

I established four primary goals that served as the scaffolding in which Sprout was designed around. These goals kept me grounded in the problems and pain points I had identified and were working to address.

👓

Transparency

Build trust between donors and organizations by providing clear and detailed information about the causes and charities supported.

📰

Education

Empower users to take action by presenting accurate and up-to-date information about current events and issues in an easily digestible format.

🏃

Convenience

Simplify the donation process to make it easy for users to support causes they care about, without unnecessary barriers or complications.

😌

"Feel Good"

Create a positive and personalized user experience that promotes a sense of accomplishment and satisfaction, motivating users to continue supporting causes over time.

Wireframes

Final Design Solution

Main Hub for Quick Information & Action:

  • A top feature highlights urgent events/fundraisers with more information & donation options

  • "My Charity Impacts" shows users their contributions, fostering a sense of connection & accomplishment

  • "News section" and "Trending Causes" offers recent articles and topics about what’s going on in the world

  • "Local Fundraisers” connect users to their local community

Informed and Confident Decision Making

  • Provide users with information needed to make informed decisions about where to donate their time and money

  • "Overview" offers a concise summary of the cause

  • "Charity Details" breaks down the non-profit's response to the issue, with external links for further learning

Connecting News Articles with Ways to Help:

  • The News page compiles articles from reputable sources, informing users about current events and social issues.

  • Each article includes a “How to Help” section with links to relevant fundraisers, empowering users to take action.

  • Related articles are provided for further research and learning, enhancing the educational experience.

Visualizing Donations as Immediate Impact:

  • The Donations page allows users to give any amount and see the immediate impact.

  • One-time or monthly recurring donations streamline the process for users.

Personalizing Social Change:

  • Profile pages display donation stats and access to all organizations donated to.

  • Achievement badges motivate users to take more action and fulfill their goals.

Staying Up-to-Date:

  • The Past Donations and Updates page keeps users informed about the impact of their contributions.

  • Regular updates from organizations create a sense of community and participation in different causes

Reflection

Takeaways

This project has been a huge learning experience, and it's something I'm eager to continue exploring and refining in the future. It was incredible being able to see an idea that I value and am passionate about–designing for social change and impact–come to life visually, as I researched, ideated, and designed the final product.

If I were to continue working on this project, I would love to delve more into the idea of integrating news and charity together. How can I further bridge information and action, educating users in ways that make them feel inclined to contribute and help? Another potential idea I’d love to explore is the idea of non-monetary contributions, if the idea of volunteerism or community service could be implemented within a system like Sprout as well.

Summary

The Problem

In today's complex social, environmental, and political landscape, it can be overwhelming to stay educated on global issues and take steps toward meaningfully supporting a cause.

I set out to design a platform that could bridge awareness to action, simplifying the process and making social impact more accessible for the everyday person.

Research

Understanding the Problem Space

I interviewed six students to better understand what the primary barriers to social impact were. I wanted to learn about their needs, motivations, and frustrations with current methods of donating and staying educated about what's going on around the world.

My findings from the interviews helped shape my "How Might We" that would guide me in understanding the main problems to solve through Sprout.

🤝

Where is my money going?

HMW establish trust between users and non-profits?

😌

My donation is too small to make a difference!

HMW make users feel fulfilled in their giving and like they are actually making a difference?

🧑‍💻

I want to help, but I don't know how!

HMW make the process of learning, searching, and donating as streamlined and convenient as possible?

Researching Existing Systems

I also looked into the existing systems within the social impact space. I analyzed GoFundMe, direct organization platforms, and social media to understand what's working and what's not in this landscape already.

Analyze

Problem Statement

The challenge is to lower the barriers to donating and taking action, while ensuring donors feel informed, fulfilled, and trust the impact of their contributions.

Potential Users

I identified three potential users across different demographics – understanding what drives each of these groups, what their pain points are, and how they approach social impact helped me create a platform that is engaging, accessible, and effective for a range of users.

👩🏽‍🦱 📢 🌏

The Passionate Activist
  • Driven by a desire to make a difference in the world

  • May be younger and have limited financial resources, but are willing to get involved in other ways, such as volunteering, protesting, or getting the word out

  • Value transparency and want to feel like they are part of a larger movement for change

👴🏼 🤝 🏛

The Charitable Donor
  • Financially stable and wants to use their resources to make a positive impact

  • May be older, with more disposable income and a desire to give back to their community

  • Value trust and credibility, and want to see measurable results from their donations

🧑🏻‍🦱 📖 🔍

The Open Learner
  • Curious and interested in learning about the world

  • Not actively seeking to donate or get involved, but may be motivated to if they come across a cause that resonates with them

  • Are likely to engage with content that is informative and thought-provoking

  • Value transparency and accessibility, and want to feel like they are making informed decisions

Design Decision: Why a mobile app?

Phones have become an integral part of our lives, and according to Global Trends in Giving Report 2018, online donations made through credit/debit card are the preferred method across all age demographics. A mobile app would be the most appropriate to provide users with a convenient, accessible, and secure platform to donate and support causes they care about, anytime and anywhere. 

Design

Goals

I established four primary goals that served as the scaffolding in which Sprout was designed around. These goals kept me grounded in the problems and pain points I had identified and were working to address.

👓

Transparency

Build trust between donors and organizations by providing clear and detailed information about the causes and charities supported.

📰

Education

Empower users to take action by presenting accurate and up-to-date information about current events and issues in an easily digestible format.

🏃

Convenience

Simplify the donation process to make it easy for users to support causes they care about, without unnecessary barriers or complications.

😌

"Feel Good"

Create a positive and personalized user experience that promotes a sense of accomplishment and satisfaction, motivating users to continue supporting causes over time.

Wireframes

Final Design Solution

Main Hub for Quick Information & Action:

  • A top feature highlights urgent events/fundraisers with more information & donation options

  • "My Charity Impacts" shows users their contributions, fostering a sense of connection & accomplishment

  • "News section" and "Trending Causes" offers recent articles and topics about what’s going on in the world

  • "Local Fundraisers” connect users to their local community

Informed and Confident Decision Making

  • Provide users with information needed to make informed decisions about where to donate their time and money

  • "Overview" offers a concise summary of the cause

  • "Charity Details" breaks down the non-profit's response to the issue, with external links for further learning

Connecting News Articles with Ways to Help:

  • The News page compiles articles from reputable sources, informing users about current events and social issues.

  • Each article includes a “How to Help” section with links to relevant fundraisers, empowering users to take action.

  • Related articles are provided for further research and learning, enhancing the educational experience.

Visualizing Donations as Immediate Impact:

  • The Donations page allows users to give any amount and see the immediate impact.

  • One-time or monthly recurring donations streamline the process for users.

Personalizing Social Change:

  • Profile pages display donation stats and access to all organizations donated to.

  • Achievement badges motivate users to take more action and fulfill their goals.

Staying Up-to-Date:

  • The Past Donations and Updates page keeps users informed about the impact of their contributions.

  • Regular updates from organizations create a sense of community and participation in different causes

Reflection

Takeaways

This project has been a huge learning experience, and it's something I'm eager to continue exploring and refining in the future. It was incredible being able to see an idea that I value and am passionate about–designing for social change and impact–come to life visually, as I researched, ideated, and designed the final product.

If I were to continue working on this project, I would love to delve more into the idea of integrating news and charity together. How can I further bridge information and action, educating users in ways that make them feel inclined to contribute and help? Another potential idea I’d love to explore is the idea of non-monetary contributions, if the idea of volunteerism or community service could be implemented within a system like Sprout as well.

© Made with ☺ by Gina Lee 2024

© Made with ☺ by Gina Lee 2024